Content

tw tagungswirtschaft, m+a report – December 2025

Interview Claire Steinbrück.

„All eyes on all“

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Interview Claire Steinbrück.

„All eyes on all“

The influence of megatrends on brand communication

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One year after the Olympics.

What remains in Paris?

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One year after the Olympics.

What remains in Paris?

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News.

News from the MICE industry

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News.

News from the MICE industry

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Interview Maritta Lepp.

"Leadership becomes smarter"

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Interview Maritta Lepp.

"Leadership is becoming more intelligent"

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Digitalisation as a competitive factor.

Which digital touchpoints really increase the attractiveness and booking probability of event locations

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Digitalisation as a competitive factor.

Which digital touchpoints really increase the attractiveness and booking probability of event locations

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KRIDEM.

OTWorld 2026 becomes the blueprint

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KRIDEM.

OTWorld 2026 becomes a model

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Circular economy in trade fair practice.

Behind the scenes at Leipziger Messe

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Circular economy in trade fair practice.

In the engine room of the Leipzig Trade Fair

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Cover photo: Adobe Stock, eyetronic

Paris one year after the Olympics: The metropolis on the Seine has not only proven itself to be an excellent host for the Olympic Games, but also a dynamic, future-oriented location for a wide variety of events. The boom in the hotel industry and investments in infrastructure together form a solid basis for the continued upswing of the MICE industry in Paris.

Photos content page: Andreas Wiese; Petra Mewes; The CCD; Messe München; Chicilon Media; Niclas Schmidt; tw tagungswirtschaft/m+a report