Magazine profile
Title
tw tagungswirtschaft – THE MICE-MAGAZINE
Brief description
The readers of tw tagungswirtschaft are the buyers of B2B events, whether in event management or in departments such as marketing and human resources, and also their suppliers such as agencies, convention centers, hotels and tech companies. According to the 2018 reader survey, a good two-thirds of tw readers hold managerial positions, e.g. department manager or project manager. One fifth is a managing director or owner. Consequently, the vast majority of readers make booking decisions. On average, they conduct more than 100 events per year, 70.5% of which are for external events and 29.5% for internal events. Almost half of the respondents do not miss an issue of tw tagungswirtschaft in order to stay informed and to educate themselves. Another third reads almost every issue. Eight out of ten readers rate tw tagungswirtschaft as “very readable”, and more than nine out of ten as “recommendable”. Thus, the content of tw tagungswirtschaft is consistently confirmed by its readership.
Specifications
Frequency: 4 issues per year (March 15, May 17, September 06, November 22)
Deadline: one week before each publication
eMagazin format: powered by Foleon
Membership: GCB (German Convention Bureau), EVVC (Europäischer Verband der Veranstaltungs-Centren)
Address data
Deutscher Fachverlag GmbH, tw tagungswirtschaft Mainzer Landstraße 251 60326 Frankfurt am Main Phone +49 69 7595-01 Contact
tw-Team
Head of MICE Media: Christian Kuhn (-3041), christian.kuhn@dfvcg.de
Editor-in-chief: Kerstin Wünsch (-1912), kerstin.wuensch@dfv.de
Sales & Marketing: Simone Hammer (-1638), simone.hammer@dfv.de
MEET Germany Summit 2022
Image: Oliver Wachenfeld
MEET Germany Summit 2022, Image: Oliver Wachenfeld
Magazine profile
Titel
tw tagungswirtschaft – THE MICE-MAGAZINE
Brief description
The readers of tw tagungswirtschaft are the buyers of B2B events, whether in event management or in departments such as marketing and human resources, and also their suppliers such as agencies, convention centers, hotels and tech companies. According to the 2018 reader survey, a good two-thirds of tw readers hold managerial positions, e.g. department manager or project manager. One fifth is a managing director or owner. Consequently, the vast majority of readers make booking decisions. On average, they conduct more than 100 events per year, 70.5% of which are for external events and 29.5% for internal events. Almost half of the respondents do not miss an issue of tw tagungswirtschaft in order to stay informed and to educate themselves. Another third reads almost every issue. Eight out of ten readers rate tw tagungswirtschaft as “very readable”, and more than nine out of ten as “recommendable”. Thus, the content of tw tagungswirtschaft is consistently confirmed by its readership.
Specifications
Frequency: 4 issues per year (March 15, May 17, September 06, November 22)
Deadline: one weeks before each publication
eMagazin format: powered by Foleon
Membership: GCB (German Convention Bureau), EVVC (Europäischer Verband der Veranstaltungs-Centren)
Address data
Deutscher Fachverlag GmbH, tw tagungswirtschaft Mainzer Landstraße 251 60326 Frankfurt am Main Phone +49 69 7595-01 Contact
tw-Team
Head of MICE Media: Christian Kuhn (-3041), christian.kuhn@dfvcg.de
Editor-in-chief: Kerstin Wünsch (-1912), kerstin.wuensch@dfv.de
Sales & Marketing: Simone Hammer (-1638), simone.hammer@dfv.de