Magazine profile

Title

tw tagungswirtschaft – THE MICE-MAGAZINE

Brief description

The readers of tw tagungswirtschaft and visitors of www.tw-media.com are both planners and organizers of B2B events, such as congresses and conferences, events and incentives, as well as decision-makers in departments such as marketing and human resources and their service providers such as agencies or suppliers of meeting facilities. According to the 2018 reader survey*, a good two thirds of tw readers are in management positions, e.g. as department or project managers. One fifth are managing directors or owners. Consequently, the vast majority of readers make investment and booking decisions. On average, they hold more than 100 events a year, 70.5% of which are external events and 29.5% internal events. Just under half of the readers surveyed do not skip any issue of tw tagungswirtschaft to stay informed and to continue their education. Another third reads almost every issue. Eight out of ten readers rate tw tagungswirtschaft as "very worth reading". The average reading time is 26 minutes and has remained the same since the last reader survey in 2012. The tw tagungswirtschaft is consistently confirmed by its readers in terms of content. More than 94% rate tw tagungswirtschaft as recommendable.

Target group

Photo: Christian Groß

Dr.-Ing. Christian Groß, Contentmanager at VDE (Association for Electrical Engineering, Electronics, Information Technology) about the new eMagazine of tw tagungswirtschaft via Twitter: „Da lohnt es sich hinzuschauen! Die erste Ausgabe der tw tagungswirtschaft in ganz neuem Look. Digitale Präsenz, egal ob auf dem Smartphone, dem Tablet oder am PC, ist essentiell.“

English translation: "It's worth looking at! The first issue of tw tagungswirtschaft in a completely new look. Digital presence, whether on the smartphone, tablet or PC, is essential".

Mandy Hännes‘chen, Event Manager/ Assistant to the Executive Board Economic Forum of SPD e.V.: „Mit der tw tagungswirtschaft erhalte ich neben den neuesten Branchennews auch viele praxisorientierte Anregungen, viel Fachwissen und gut recherchierte Best-Practice-Beispiele für meine Veranstaltungsplanung. Die tw tagungswirtschaft ist seit vielen Jahren - als Print und in digitaler Form - Pflichtlektüre für mich.“

English translation: "With tw tagungswirtschaft, I receive not only the latest industry news, but also many practice-oriented suggestions, a lot of expert knowledge and well-researched best practice examples for my event planning. tw tagungswirtschaft has been compulsory reading for me for many years - in print and in digital form."

Specifications

Frequency: 4 issues p.a. (February, May, September, November) Deadline: two weeks before each publication eMagazin format: powered by Foleon Membership: ICCA, GCB, EVVC

Address data

Deutscher Fachverlag GmbH, tw tagungswirtschaft Mainzer Landstraße 251 60326 Frankfurt am Main Phone +49 69 7595-01 Fax +49 69 7595-2999 Internet: www.tw-media.com E-Mail: info@tw-media.com

tw-team

Head of MICE Media: Christian Kuhn (-3041), christian.kuhn@dfvcg.de

Editor-in-Chief: Kerstin Wünsch (-1912), wuensch@tw-media.com

Editor: Christian Funk (-1637), funk@tw-media.com

Sales-Team: Simone Hammer (-1638), simone.hammer@dfv.de Nina Gehlen (+49 175 2493180), gehlen@mediaberatung-nk.de

Publisher: Gabriele Schulze, (+49 30 23137364)