Carina Bauer and Ray Bloom, CEO and Chairman of the IMEX Group, have to cancel IMEX America due to COVID-19. Foto: IMEX Group

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IMEX America

No birthday party

It would have been IMEX America's tenth anniversary, but COVID-19 forced the IMEX Group to cancel its tradeshow in Las Vegas. The event has been rescheduled to October 12 thru 16, 2020 again to the virtual PlanetIMEX platform.

It was a doleful déjà-vu when Carina Bauer and Ray Bloom, CEO and Chairman of the IMEX Group were required to notify the international business-events community: "It is with great regret and disappointment that today we are announcing that we have made the difficult decision to cancel IMEX America 2020, due to take place at the Sands Expo, Las Vegas from September 15-17." They made this announcement three months in advance, and at that occasion also specified the new date and venue: November 9 thru 11, 2021 at Mandalay Bay, Las Vegas. They were well aware that since lockdown began, IMEX America 2020 has come to represent a beacon of hope for the entire business events community, and they emphasized that "no-one is more disappointed than the IMEX team that we can’t fulfil that expectation. However, we must also be realistic about the current reality."

Deutsche Version

Keine Geburtstagsfeier Es wäre der 10. Geburtstag der IMEX America gewesen, doch COVID-19 zwingt die IMEX Group ihre Fachmesse in Las Vegas abzusagen. Die Show wird vom 12. bis 16. Oktober 2020 erneut als virtuelle Plattform auf den PlanetIMEX umgesiedelt.

The event was cancelled for three reasons. "First and foremost is our responsibility to our exhibitors to deliver a return on the investment they make in the show," is the first argument put forward by Bauer and Bloom. And that is something they usually guarantee by inviting up to 4,000 qualified Hosted Buyers. However, current corporate travel bans make this impossible. Secondly, it's a matter of timing, as preparation for an international tradeshow requires a considerable amount of time in advance for organizers and exhibitors. Then, as a third factor, IMEX America is a global show. One in three of the 13,000 delegates originates from outside Northern America. Bauer und Bloom: "Global travel restrictions and uncertainties around when they might be lifted make it impossible for a large proportion of our exhibitors, buyers and key industry professionals to commit to attending."

The two believe firmly in this industry's resilience, flexibility and creativity. "We’re optimistic that meeting face to face will play an important role in helping our economies and all the industries we serve to regenerate and recover. We’re certain that globally there’s a great deal of pent-up demand to come together for both business and for pleasure, once it is safe to do so." Until such date, IMEX America between October 12 and 16, 2020 will relocate to 'PlanetIMEX'. The Britons in May established this virtual show as replacement for the IMEX in Frankfurt. Bauer explains: “The October edition of PlanetIMEX will have a distinct IMEX America ‘flavor’ but without trying to emulate our annual live show in Las Vegas. Rather we will focus on using this online experience to unite the global business events community in learning, laughing and leaning into a new tomorrow.”

She Means Business is an international conference on diversity, gender equality and female empowerment by the IMEX Group, tw tagungswirtschaft and MPI – Meeting Professionals International taking place at PlanetIMEX

As relates to the 'new tomorrow' and the relevant contents, the IMEX Group extensively surveyed the market. Bauer: "We originally launched PlanetIMEX as a gift to the industry, one that was designed to deliver high value – be that education, business or social opportunities – against the backdrop of an interrupted global economy. Now we’re in a place to ask the widest possible community ‘how can we serve you better’ - we know how much our industry has been disrupted and dislocated and our wish is to respond sensitively but positively.”

Kerstin Wünsch

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IMEX America

No birthday party

Carina Bauer and Ray Bloom, CEO and Chairman of the IMEX Group, have to cancel IMEX America due to COVID-19. Foto: IMEX Group

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It would have been IMEX America's tenth anniversary, but COVID-19 forced the IMEX Group to cancel its tradeshow in Las Vegas. The event has been rescheduled to October 12 thru 16, 2020 again to the virtual PlanetIMEX platform.

It was a doleful déjà-vu when Carina Bauer and Ray Bloom, CEO and Chairman of the IMEX Group were required to notify the international business-events community: "It is with great regret and disappointment that today we are announcing that we have made the difficult decision to cancel IMEX America 2020, due to take place at the Sands Expo, Las Vegas from September 15-17." They made this announcement three months in advance, and at that occasion also specified the new date and venue: November 9 thru 11, 2021 at Mandalay Bay, Las Vegas. They were well aware that since lockdown began, IMEX America 2020 has come to represent a beacon of hope for the entire business events community, and they emphasized that "no-one is more disappointed than the IMEX team that we can’t fulfil that expectation. However, we must also be realistic about the current reality."

Deutsche Version

Keine Geburtstagsfeier Es wäre der 10. Geburtstag der IMEX America gewesen, doch COVID-19 zwingt die IMEX Group ihre Fachmesse in Las Vegas abzusagen. Die Show wird vom 12. bis 16. Oktober 2020 erneut als virtuelle Plattform auf den PlanetIMEX umgesiedelt.

The event was cancelled for three reasons. "First and foremost is our responsibility to our exhibitors to deliver a return on the investment they make in the show," is the first argument put forward by Bauer and Bloom. And that is something they usually guarantee by inviting up to 4,000 qualified Hosted Buyers. However, current corporate travel bans make this impossible. Secondly, it's a matter of timing, as preparation for an international tradeshow requires a considerable amount of time in advance for organizers and exhibitors. Then, as a third factor, IMEX America is a global show. One in three of the 13,000 delegates originates from outside Northern America. Bauer und Bloom: "Global travel restrictions and uncertainties around when they might be lifted make it impossible for a large proportion of our exhibitors, buyers and key industry professionals to commit to attending."

The two believe firmly in this industry's resilience, flexibility and creativity. "We’re optimistic that meeting face to face will play an important role in helping our economies and all the industries we serve to regenerate and recover. We’re certain that globally there’s a great deal of pent-up demand to come together for both business and for pleasure, once it is safe to do so." Until such date, IMEX America between October 12 and 16, 2020 will relocate to 'PlanetIMEX'. The Britons in May established this virtual show as replacement for the IMEX in Frankfurt. Bauer explains: “The October edition of PlanetIMEX will have a distinct IMEX America ‘flavor’ but without trying to emulate our annual live show in Las Vegas. Rather we will focus on using this online experience to unite the global business events community in learning, laughing and leaning into a new tomorrow.”

She Means Business, an international conference on diversity, gender equality and female empowerment by the IMEX Group, tw tagungswirtschaft and MPI – Meeting Professionals International, is taking place at PlanetIMEX

As relates to the 'new tomorrow' and the relevant contents, the IMEX Group extensively surveyed the market. Bauer: "We originally launched PlanetIMEX as a gift to the industry, one that was designed to deliver high value – be that education, business or social opportunities – against the backdrop of an interrupted global economy. Now we’re in a place to ask the widest possible community ‘how can we serve you better’ - we know how much our industry has been disrupted and dislocated and our wish is to respond sensitively but positively.”

Kerstin Wünsch

Share this article