Survey 'Women in the Events Industry'

Out of balance

Image: pikisuperstar / Freepik

After five years, the survey "Women in the Event Industry 2022" has been relaunched. The problems highlighted at that time haven’t become smaller: eight of ten female respondents believe that men and women are not treated as equals in terms of pay and career perspectives.

Five years after the initial survey, the IMEX Group and trade magazines tw tagungswirtschaft and m+a report launched a follow-up edition of their 'Women in the Events Industry' study. Other than in 2017, men this year were invited to participate. The questionnaire was revised to accommodate for the pandemic. The bilingual survey in German and English was conducted from the International Women's Day on March 8 to March 25, 2022, extended by an extra week until April 3, 2022. The reason for the extension was at the same time also the first finding of the survey: participation has more than halved to 386 women as opposed to 909 in 2017. On the other side, the 55 men who took part made up 12.44 % of the altogether 442 participants. This is clearly also an aftermath of the pandemic in the event industry, but also of the war in Ukraine, which 14 days prior to the survey launch suppressed all other topics. Other reasons might be survey fatigue and insufficient mobilization through (international) networks or perhaps the topics Gender Equality and Female Empowerment have lost in relevance for the event-staging industry – even if only for the time being. However, the following insights indicate differently.

Advertisement

Advertisement

Women’s answers

85.75 % of the women originate from Europe (predominantly from Germany with 85.15 %), with 12.18 % from Northern America. 14.54 % are under 30 years of age, 23.12 % are between 30 and 40 years, 30.13 % between 40 and 50 years, and 31.16 % are over 50 years of age. One third (32.62 %) of the women are employed with association or businesses managing events, another third (35.83 %) works for a convention bureau, congress center or expo organizers, 8.29 % work for an agency, 4.01 % for service-providers, 0.53 % for meeting hotels. Every tenth (10.43 %) woman is self-employed. Of the surveyed women, 52.53 % are regular staff, with 25.87 % being senior executives, 12.80 % proprietors and 6.93 % CEOs. One third (31.65 %) of the women have been employed in the event industry for less than ten years, with two-thirds (68.36 %) looking back to more than ten years of employment. Another fact worth noting: four women out of ten (39.10 %) have been working in this industry for more than 20 years.

Equal treatment

Questions in six categories selected in random method were asked on equal treatment of women and men in a professional environment. As already in 2017, there is a major discrepancy in two categories: 79.66 % of the female respondents do not feel they are equally treated when it comes to salaries and 78.35 % are convinced they do not have the same career opportunities. Five years ago, salary inequality was perceived by 50 % of the women, and 48.72 % saw such inequality in terms of career opportunities. 49.83 % (2017: 22.49 %) of the survey participants saw a difference in treatment when it comes to responsibility, 33.79 % (2017: 14.68 %) to freedom of action, 31.27 % (2017: 18.60 %) to trust and 18.97 % (2017: 13.68 %) to professional training. The upshot is that women in 2022 feel definitely less equally treated in comparison with their male colleagues than in 2017, and that most distinctly in terms of salary and career perspectives. Two explanations jump to mind: either difference in treatment in professional life has increased or the awareness for such unfair treatment has grown.

Do you believe that men and women are being equally treated in the world of work?

Equal treatment of men and women in professional environments shows a great divide in two categories: when it comes to salaries and career opportunities, eight of ten female respondents believe that men and women are not treated as equals.

Equal treatment of men and women in professional environments shows a great divide in two categories: when it comes to salaries and career perspectives, eight of ten female respondents believe that men and women are not treated as equals.

Nevertheless, 73.01 % (2017: 68.10 %) of the female respondents stated that their company supported women in leadership positions. In response to the question about the perfect work environment for female senior staff, 87.07 % favored flexible work schedules followed by 79.93 % for mobile-working options. Next – with a distance – came mentoring and coaching programs (62.93 %), diverse leadership teams (54.76 %), and shared management positions (45.24 %).

78.09 % of the questioned women are convinced that the events industry needs more female executives. Five years ago, that percentage had been at 63.59 %. 49.65 % favor a female quota as one way to reduce discrimination of women in leadership positions, 36.97 % oppose the quota, 13.38 % are undecided. In 2017, only 37.03 % had advocated the quota, 48.66 % had been opposed, and 14.31 % undecided. Within the past five years, opinions here have shifted to a pro-quota policy. 63.73 % of the women stated that their experience shows that shared responsibility works, while 16.90 % said it doesn't, 19.37 % don't know. This question was not asked in 2017.

In the year 2022, 78.09 % of the surveyed women are convinced that the events industry needs more female executives. In 2017, 63.59 % had held that conviction

Survey 'Women in the Events Industry 2022'

Among the factors with the strongest (positive or negative) impact on the glass ceiling, 'self-confidence and the willingness to ask for promotion' with 55.40 % as well as 'interruption of career for parental leave' (51.92 %) are on positions one and two. Third and fourth are 'professional network' with 45.64 % and 'attitude and strength of character' (43.90 %). Fifth in line is 'professional abilities and competencies' with 36.93 %, followed by 'institutional discrimination (e.g. sexism, racism and workplace harassment) on six (32.06 %) and 'lack of time for exchange of ideas with colleagues and supervisors due to family commitments' on seven (22.65 %). This estimation ranking is somewhat akin to that in 2017 with the difference however that five years ago, the 'interruption of career for parental leave' was at No. 1 with 58.61 % followed by 'attitude and strength of character' with 48.87 % and 'professional abilities and competencies' with 40.00 %.

Thinking about the glass ceiling: which THREE of the following factors have the strongest negative/positive impact on a career?

When it comes to the factors having the strongest positive/negative influence on a career, 'self-confidence and the willingness to ask for promotion' in 2022 was at the top with 55.40 %: In 2017, No.1 had been the 'interruption of career for parental leave' with 58.61 %.

When it comes to the factors having the strongest positive/negative influence on a career, 'self-confidence and the willingness to ask for promotion' in 2022 was at the top with 55.40 %: In 2017, No.1 had been the 'interruption of career for parental leave' with 58.61 %.

Compatibility of career and family

Exactly 50.00 % of the respondents admitted that there is or was a point of time at which women must decide between family and career, 42.86 % denied that. This is a slight improvement: in 2017, 54.91 % of the women answered 'yes, they had to make a decision', 38.36 % answered 'no'. When it comes to compatibility of career and family, 48.91 % of the respondents saw some change in the past five years, 28.26 % perceived little or very little change and 17.75 % saw significant or very significant changes. 5.07 % see no changes at all. On the inquiry if the Covid pandemic had had any positive effects on the compatibility of career and family, the largest group (34.55 %) saw some change, the second-largest group (25.09 %) saw significant changes, 8.00 % very significant changes. 13.45 % saw little change, 7.64 % very little change and 11.27 % no change at all. The fact that two-thirds (67.64 %) of the surveyed women in this respect saw positive tendencies caused by the pandemic might in fact be in contradiction to general media coverage, but it is insofar conclusive as the pandemic spurred digitalization trends and consequently also mobile work.

She Means Business Reloaded: Women in the events industry 2022

Hear and discuss the results of the 'Women in the events industry 2022' survey and compare them to the results of the 2017 survey presented by Dr Gwen Kaufmann of m+a report – dfv Media Group and Kerstin Wuensch of tw tagungswirtschaft – dfv Media Group. Supported by NürnbergConvention.

Where? She Means Business on 31 May 2022, 14:30 – 15:15, Inspiration Hub, Hall 9 Messe Frankfurt Outcomes: · Learn about the situation of women in the events industry · What are the main issues in terms of diversity and gender equality? · What has changed in the last five years?

Here you go.

Next was the question if and to which extent respondents' partners support their career planning: three-quarters of the women answered 'strongly' (43.19 %) or 'very strongly' (30.74 %). 19.46 % said 'somewhat', 5.05 % 'little' or 'very little' and 1.56 % 'not at all'. This estimation resembles that of 2017. Two-thirds (64.34 %) of those surveyed women living in a partnership declared that both partners equally share in household chores, one third (32.38 %) admitted they bear this burden alone. 3.28 % stated it's their partner's responsibility. This situation is unchanged as compared to 2017.

In families with children, 'distribution of work' is modified when it comes to caring for sons and daughters. In seven of ten cases, this is the female partner's job: 11.64 % are solely responsible, 30.14 % bear the major share, and 27.40 % are more likely responsible. Only in 28.08 % of cases do both partners share equally in family responsibility, and in 2.74 % it is more likely or predominantly the partner's responsibility. These ratios have also not really changed in the past five years. On the inquiry if the Covid pandemic had had any effects on responsibility for childcare, the largest group (45.02 %) answered 'no'. Another major share (38.39 %) declined to answer that question.

Image: NürnbergConvention

“This survey is highly significant and this new edition comes at just the right time. In particular the past two years overshadowed by the pandemic have shown how challenging compatibility of career and family can be. It will be most interesting to learn what impact this has in the results: have we women – against the backdrop of this additional burden – adapted our self-perception accordingly? Is everybody aware that excellent work is not dependent on site and time of work? Or have we, as many fear, taken a big step backwards in professional equality? In our view, assuring compatibility of career and family in all aspects as criterion for success is one of the major challenges on our industry – we look forward to learning what our current status is and which activity fields open up.”

Alexandra Költsch, Senior-Managerin NürnbergConvention

Image: NürnbergConvention

“This survey is highly significant and this new edition comes at just the right time. In particular the past two years overshadowed by the pandemic have shown how challenging compatibility of career and family can be. It will be most interesting to learn what impact this has in the results: have we women – against the backdrop of this additional burden – adapted our self-perception accordingly? Is everybody aware that excellent work is not dependent on site and time of work? Or have we, as many fear, taken a big step backwards in professional equality? In our view, assuring compatibility of career and family in all aspects as criterion for success is one of the major challenges on our industry – we look forward to learning what our current status is and which activity fields open up.”

Alexandra Költsch, Senior-Managerin NürnbergConvention

In 2022, similar to results five years ago, 85.83 % of the surveyed women see a need for seminars on development of leadership skills (2017: 81.41 %), 83.98 % for interaction platforms (2017: 78.74 %) and 80.40 % for reports on women in the events industry (82.53 %). 69.92 % want more surveys like this one (73.14 %).

Men’s responses

May it be noted that only 55 men participated in the survey and that their statements therefore have only limited informative value as compared to those made by women. 78.18 % of the surveyed men originate from Europe, predominantly from Germany (58.14 %) and Great Britain (20.93 %), and from Northern America (14.55 %). Half of the male respondents are more than 50 years of age (49.09 %), 20.00 % are between 40 and 50 years old, 29.09 % between 30 and 40 years, and 1.82 % under 30 years of age. Nearly a quarter (22.64 %) of them is employed with association or businesses managing events, one third (32.07 %) works for a convention bureau, congress center or expo organizer, 16.98 % work for an agency, 15.09 % for service-providers and 7.55 % are self-employed. None of the respondents works in a hotel. Of the surveyed men, 22.64 % are regular staff, with three-quarters being senior executives (35.85 %), CEOs (24.53 %) or proprietors (15.09 %). Eight of ten (79.25 %) of the male respondents have been active in the event industry for more than ten years. When it comes to gender equality in the professional world, 54.55 % of the surveyed men do not believe that women have identical career perspectives, and 36.36 % believe they do. In terms of salary, 45.45 % think that women are not being equally treated, 42.42 % think they are. Perceptions are different in the categories Responsibility, Freedom to action, and Trust, where only every third male believes that women are not being treated equally. On the inquiry if their particular company supports women in leadership positions, 90.91 % of the male respondents answered with 'yes'. When asked about the perfect work environment for women in senior positions, they see flexible work schedules at no. 1 with a clear margin (85.29 %), followed by diverse teams (61.76 %) and mobile-working options as well as mentoring and coaching programs with 52.94 % each.

Image: ICCA

“ICCA is dedicated to gender equality and inclusion. We strongly emphasis the importance and the purpose. Our community is largely driven by women and I am proud to say the transformation of our industry is excelled by women. We as an industry should take focused commitment towards equality and inclusion.”
Senthil Gopinath, CEO of ICCA – International Congress & Convention Association

Similar to their female counterparts, three out of four men (75.76 %) believe that the event industry needs women in leadership positions. Only 24.24 % of the male respondents are in favor of a female quota, 57.58 % are opposed. 57.58 % of the men are confident that shared leadership responsibility works, 24.24 % are certain it won't. When asked about which three factors have the strongest negative/positive impact on the glass ceiling, they point to 'professional abilities and competencies' with 78.79 % as well as 'attitude and strength of character' with 75.76 %. Following at a very large distance are 'institutional discrimination' "self-confidence and the willingness to ask for promotion" with 39.39 % each and a 'professional network' with 36.36 %. Only 30.30% see 'interruption of career for parental leave' as an influencing factor. Obviously, men's attitudes differ greatly from women's perceptions. 87.87 % see various degrees of positive change in the past five years when it comes to compatibility of family and career. On the inquiry if the Covid pandemic had had any positive effects on the compatibility of career and family, three-quarters of the male respondents saw some change (42.42 %) or significant changes (33.33 %). 75.00 % of the surveyed men declared that both partners share equally in household chores, 15.62 % admitted that the female partner bears this burden by herself, 9.38 % stated they manage their households alone. In families with children, 44.00 % of the male respondents share equally in responsibility for childcare, 48.00 % declared this is their female partner's responsibility. In the pandemic, 33.33 % of the men undertook more tasks in childcare, 43.33 % did not. Editor's note: tw tagungswirtschaft, m+a report und IMEX Group express their cordial gratitude to all women and men for their participation. Owing to the comparison of the 2022 findings to those of 2017 and the men's responses, we omitted detailed analyses of the unclarified issues, we'll come back to these at a later date. Resonance to the survey "Women in the Events Industry" was significantly lower than before, and we'd like to determine together with you why that was so – per e-mail, telephone, teams or at personal meetings – and jointly draw conclusions.

Kerstin Wünsch, Dr. Gwen Kaufmann

Thank you to our supporters

AUMA – Verband der Deutschen Messewirtschaft, BOE International, City Destinations Alliance (formerly ECM – European Cities Marketing), EVVC (European Association of Event Centres), FAMA – Fachverband Messen und Ausstellungen, GCB (German Convention Bureau), ICCA – International Congress & Convention Association, Meet Germany, MPI – Meeting Professionals International, PCMA – Professional Convention Management Association, She Means Community, tp tagungsplaner.de, UFI – Global Association of the Exhibition Industry, VDVO – Verband der Veranstaltungsorganisatoren, Women in Events, Women in Exhibitions

Image: Freepik / flaticon

Share this article