Claudia Hall, Exhibition Director
#PeoplePowered
“At IBTM World, we’re all about people. Indeed, our 2025 edition is built around the idea of People. Power. Potential. and the extraordinary results we can achieve when we work together. Social and networking events are a big part of creating the vibrant and engaged community for which we’re renowned, and our show this year doesn’t disappoint with more activations than ever.”
Claudia Hall, Exhibition Director
Let’s start with IBTM’s famous Welcome Party – back for 2025 with a futuristic theme, it’s the ultimate way to celebrate your first day at the show, and unwind with fellow event profs in a space designed for connection, camaraderie and fun. Expect great food, great music and even greater company.
Go big or go home. Nobody does Networking Hour like IBTM’s exceptional exhibitors. From dazzling drinks receptions to showstopping displays, everyone’s welcome at the end of day two to bond, build shared memories and delight in the best of the industry.
An hour not enough? No problem. After Networking Hour, join Club Night in the heart of Barcelona!
Think smarter
“Being all about people also means we want to empower our community to make the most of their time at the show. Our sophisticated digital tools allow just that - from measuring performance to collecting leads and making data-informed decisions, our technology sets us apart, giving attendees the ability to intelligently track value in real-time.”
Claudia Hall, Exhibition Director
With IBTM’s Lead Manager App, attendees can capture, review and qualify leads on the go and in one place.
Making attendance more productive than ever, Colleqt streamlines the information gathering process. With the scan of a QR code, visitors can capture the information they need about exhibitors, sponsors and products straight to their phones - while exhibitors receive contact details for potential leads.
Ahead of the show, exhibitors can also utilise Lead Booster to promote exclusive offers and attract even more of the right leads.
Trends and Insights
“At the heart of IBTM World is our desire to provide attendees with the utmost value for their time and commitment. Keeping our finger on the pulse, we’re meticulous about designing our conference programme around the trends, challenges and opportunities facing event professionals today – from supporting the next generation, to the importance of human connection in an increasingly technological world, and our role as advocates for the future success of the industry.”
Claudia Hall, Exhibition Director
Bringing attendees the latest knowledge, bold ideas, and most topical and relevant speakers, IBTM World’s 2025 edition will delve into:
- Event tech and innovation: How can you maximise the value of event tech? What does the future of human-AI interaction look like? How do you transform ROI from a post-event panic into your ultimate priority? The show’s pioneering speakers will answer all this and more, while its brand-new IBTM Ignite programme will showcase the most exciting start-ups shaping the future of the business events industry.
- Experience design and engagement: From storytelling to sensory design and personalisation, creating unforgettable, human-centred event journeys starts here. Discover how neuroscience-backed storytelling can transform the design, pitch and delivery of events. Understand the art of growing human connection in a digital-first world. And analyse how people’s changing behaviours are affecting their interactions with brands and businesses.
- Next gen talent and careers: Putting a spotlight on the next generation of event professionals, it’s time to explore Gen Z’s expectations and how to attract, grow and retain talent in a changing world. Expect a deep dive into the evolution of community engagement, making DEI fundamental to every experience, and balancing engagement with purpose, innovation and measurable value, amongst much else.
- Sustainable impact and advocacy: From learning how to turn research, reports and social issues into powerful messages that drive change, to understanding the biggest political, economic and environmental shifts shaping business events over the next five years, delegates will walk away with actionable strategies for sustainability, social impact, and building lasting legacies.
- Brand and marketing: Content is king. And, today, so are audience insights and campaign strategies. Whether it’s winning the attention of the Gen Z and Alpha generations, designing brand activations that go beyond the booth, or transforming your proposition to meet evolving expectations (without changing what you stand for), find out how to boost impact, engagement and ROI.