Photo Title page: Adobe Stock, Nataliia, AI-Generated

Exhibiting companies are faced with the task of adapting their brand communication to megatrends such as AI, sustainability and changing target groups. If you want to remain fit for the future, you first need to look at the big picture.

Photos content pages: Adobe Stock, Nataliia, AI-generated; Deutsche Messe AG / Rainer Jensen; bvik; Adobe Stock, Suphachai; Ozon. Office for integral communication.